WIN. Pitch for the Crest White Strips German website. The idea is based on "14 days to perfect Enwhitenment". In other words perfect white teeth can be achieved in 14 days by using this product.
It included the website, a targeted email and SMS campaign, competitions, cost savings calculator and the information architecture of the site. The work was also to be used for all European pitches including the U.K. after U.K. government approval of the product.